Social Media
When I work on socials for any brand, I focus on upholding brand image, values, and goals. I've opened up to using Meta Ads Manager for a class project, learning how to further push my content tastefully, gaining insights into A/B testing, and potential customer/fan engagement metrics as a result of an advertising campaign and/or sponsored ads.
Casa Gourmet is my mom's business. Operating from my childhood kitchen in Nicaragua, she has fiercely worked on providing top-quality desserts, opening doors for celiacs and diabetics with her gluten and sugar-free options, an unexplored market in the country by the various competitors available.
Remotely, I aid my mom with editing content. While she's yet to be trained on recording skills, her honest work throughout my absence due to college has been more than enough to tempt customers into purchasing their next sweet treat.
